This will allow you to understand what stage he is at in your sales funnel . The ideal method to determine it is called lead scoring . It works like this whenever a person performs an action, they receive a certain number of points . This rating will indicate how polite, involved and interested she is . All variables related to the score are determined by the company itself. Tip What is lead scoring and how can it help increase your sales? Example Imagine that you determined that the number of points for the lead to be classified as qualified is 10. Then, when opening an email sent by your newsletter, he received 2 points. When clicking on a link, 2 more points.
When accessing a page that describes
Their product/service, they received 4 more. When the potential consumer finally chooses to download one of your materials with a greater weight in the scoring criterion , such as an e-book or a spreadsheet . and will receive, for example, 6 points, as this is Italy Email List evidence that he is at the bottom of the funnel . In this simple example, that lead would have reached 12 points and would be made available to your sales team . So, it’s easy to see that generating leads is the best way to turn a visitor into an opportunity, don’t you agree? putting into practice We are specialists in Inbound Marketing , and we put all our expertise in favor of M. Pollo.
The company understood the importance
Of generating leads and, therefore, invested in a project with us, with content production as the main source of attraction . Compared to the period prior to the project, we achieved growth in its main objectives 45% more deals closed with new DX Leads tenants 23% increase in revenue 40% less investment. Most importantly, we generate more qualified leads , significantly reducing the time the rep needs to close deals and shortening the sales cycle. Check out the testimony of André Ribeiro, the company’s National Sales Manager Sales Manager Testimonial Want to use the power of leads to help your business grow? Click here and contact us! What is the difference between Visitor, Subscriber and Lead.
