When the campaign is set up and the budget is determine, you need to enter the maximum CPC, so that will be your highest bid to appear in a given search. Ad rank Even though maximum amounts per click are important, it is not who pays the most that appears most prominently, as Google create a metric to average the amounts invest and the relevance of the ad to the user. The final placement of the ad is given by the Ad rank, an average value compose of the Quality Score and the maximum CPC. As such, we can run well-position campaigns that compete for the top spots , focusing.
On the quality and relevance of our ads
And landing pages, while preserving the campaign budget. How is AdWords structure? Google Ads is a simple and highly intuitive platform, making it easy to configure and easy to learn. The difficulty is not in dealing with the tool, but in understanding the configuration of campaigns. Understanding the platform helps in this process, facilitating the creation of your ads more effectively and with greater reach, also reducing expenses with the tool. Google Ads is divid into four tiers. Account The first step in dealing with the Google Ads platform is to create your account, a very simple process that only requires an active Gmail to register. After that, you can configure access questions, allowing other users to enter.
Which is interesting for teamwork
As Analytics and Search Console. Campaign At the campaign level, we can create our campaigns separately, with ads, segmentation, values, all possibilities individualize in relation to the others, allowing the use of several different strategies. In addition, we can create unique campaigns for each channel, for example, something specific to YouTube, another directe only to the Display Network, among others. Remembering that it is possible to create several and all of them are editable. Ad group and keywords Ad groups are another form of compartmentalization, this time within a single campaign. We can use this level when we have the same general objective at the campaign level, but we want each ad group to have a different targeting.
