The concept of Content Marketing is not so new anymore. For years, companies have written articles, launched magazines and produced videos to educate the market, gain visibility, authority and consumer preference . In the digital age we live in, this dynamic has taken on new proportions, especially due to the increase in internet use and the ease of searching for information on the smartphone, which has greatly changed the consumer journey . Have you ever heard that if a company isn’t on the internet, it’s because it doesn’t exist? There is a certain truth behind this statement.
Do you agree If people usually search
For information, products, services and brands on the net and only find competitors’ pages, they will hardly insist on this search for much longer. To avoid this situation, many companies create a website and profiles on the main social networks – which is excellent. However, in relative terms, the consumer rarely searches for the name of a company in Senegal Email List search engines such as Google. It is more common for him to look for information about problems, curiosities and solutions he needs. attracting internet users in the early stages of their buying journey and relating to them guarantees more chances of closing a sale in the medium and long term.
You may think that there is already
Too much content online and there is no more space. It’s true, there are a lot of people producing content for blogs, websites and social networks, but you’re wrong if you think the market is saturated to the point that there are no opportunities. This is exactly what we clarify throughout the chapters of our Digital Book banner the secret to attract and engage your DX Leads audience . Produce bad content Many companies produce content, but few know how to make it sell. It turns out that the general public has become quite demanding and needs knowledge to support their purchases. This is a very important point it increases the customer’s knowledge about the product or service he intends to purchase, but that shouldn’t be your goal!