An example of the latest changes in.Instagram is the greater presence of video. And how tools such as igtv or ig stories are helping. To outline the more commercial side of this social network. One of the trends that we can see. More and more frequently, is the movement. When creating content. We speak, therefore, of a preference. For vide o or b2b email addresses moving images; an example of both. Would be boomerangs or hyperlapse videos (accelerated video). Repetition is one of the important factors, since it is. Effective to emphasize some strengths, as long. As it is done in moderation.
The prominence of Instagram Stories
The role of Instagram Stories is essential in terms of content generation. There is a trend for vertical video, which allows for a more complete and visual experience. 500 million users use IG Stories every day (Jan 2019), making more than 50% of brands that advertise through IG generate content primarily through this feature. Creativity is one of the main elements in this context. In addition, content through IG Stories allows for more direct interaction with followers. This is possible thanks to stickers, gifs, hashtags, polls, questions, as well as “swipe up” tabs, which allow access to more information, thus generating a higher level of engagement.
Video is constantly growing, and with it comes different preferences when it comes to generating content. Regarding IGTV, there is a trend towards the more natural side and thus getting rid of the idea of excessive production; something that is combined with what we would call the content “around the office” (or backstage), which provides a more complete and human vision of a brand’s profile. An important element is that the content that is generated has a certain continuity. A DX Leads preference for the relationship between what is published is observed, thus generating what would be known as “episodic stories”. For this reason, both IGTV and IG Stories are two tools that are proving quite useful in this regard.