In Digital Marketing, this effect also occurs when accessing a company’s website, if its loading is not fast, with good usability and a good design, we automatically understand that the products or services of that company may not be that good! The same goes for content on the blog if it is found during a search, but does not answer the question (or even generates even more doubt), the experience provide by this waste of time is so negative that it is marke for always on our minds — and the worst associate with the company that made us go through this. After all, the first impression is the last one! Is not? And it’s for reasons like this that those companies that are better positione.
On Google for example tend
To be considere the market leaders, the most reliable and the best option to buy. Did you already fix that? Several companies take advantage of the Halo effect to sell more, but what many still don’t know, as they never conquere the dreame number Uruguay Email List position, is the incredible result in sales provide by the top of Google More visibility, more customers! I can say that the content, in the current strategy of , serves mainly two purposes that are connecte Rank on Google Attract potential customers, generating more business opportunities. In fact, there are three ways a person can become a customer. She searches on Google, finds our content among the results and, through that content.
She is delight and gets in touch
Creating an immediate opportunity for our commercial team If you are interest in more advance content — call rich material — and, to access it, you become a lead. nurturing her with some Inbound Marketing actions, until she wants to buy He reads the content DX Leads of the blog, finds what he want and leaves, but continues the purchase journey and starts looking for answers to other questions that arise while moving towards the purchase decision — and Orgânica also appears with an answer! So that person finds us again several times during these new searches, making our brand more and more familiar to them — and in that way, the level of trust they have with our brand also increases!
