To develop your e-commerce activity, a solid communication strategy is necessarily based on the distribution of marketing emails . While it is easy to retrieve a customer’s email addresses after their first purchase on your online store, it is more difficult to obtain the contact details of ordinary visitors.
How to grow your mailing list ? What are the methods for inviting Internet users to subscribe to your newsletter? What strategy to put in place and how to optimize your actions? Discover our 14 techniques.
Having a mailing list allows you to create a relationship with your customers and prospects , retain the former and convert the latter. It is therefore an essential ingredient for any type of online business, regardless of the product or service you are selling.
Why create a mailing list
Emailing is an integral component of a good communication strategy . It aims to promote your brand, showcase new products from your online store, share knowledge.
Email also has the significant advantage of offering an excellent ROI (return on investment). For a single euro spent sending a newsletter, you Cyprus Email List earn several tens of euros on average! This is true provided you have a consistent mailing list, whose contacts belong to your target.
A mailing list is indeed more than just a mailing list. This group of contacts also includes a certain amount of personal information , which is valuable data intended to be used when creating email marketing campaigns. The various information is indeed useful for segmenting your audience and sending an email to a specific fraction of your contacts.
Tips to grow your email list
Finally, it is important to specify that a mailing list built organically will always be more effective than a purchased mailing list.
To increase organic traffic to your online store, think about SEO! Agencies specializing in SEO and SEA can help you improve your click-through rate.
It would be too easy to be able to integrate a contact form on your e-commerce site and recover thousands of data overnight! Finding new contacts is no small feat . Nevertheless, here are 14 techniques to put in place to hope to gradually glean a certain number of addresses of qualified prospects and customers.
When a user visits your online store for the first time, it may be interesting to invite them to learn more about your brand and your products by subscribing to your newsletter.
The entry pop-up window is thus a promising technique, provided you integrate a clear CTA and entice the customer. You will greatly increase the effectiveness of the window if you offer a discount or promotion in exchange for registration.
