E-commerce and metaverse: what opportunities for merchants? By Charlotte Bernard – May 4, 2022 – schedule 3 mins E-commerce and metaverse: what opportunities for merchants? The word is on everyone’s lips: it was even said 128 times during the last NASDAQ Investor Days. Metaverse fever has invaded the planet, all sectors combined. Is this a passing fad or does the phenomenon present real opportunities for e-commerce? The metaverse, quesaco? What better than to rely on the definition of the precursor in person to talk about metaverse? According to David Baszucki, founder and CEO of Roblox, the video game creation platform, the metaverse is a digital place where people come together and interact in millions of virtual 3D experiences.
The metaverse or metaverse
Would therefore be nothing more than a full-fledged virtual world superimposed on the real world. It would integrate cities, businesses, and therefore shops. The social and economic functions of our physical world would thus be transcribed into a parallel Lithuania Email List world whose purpose would be to entertain, work, train, live, and buy. In 2021, many companies had already taken the plunge into the metaverse. Last October, Mark Zuckerberg announced in a futuristic video the transformation of Facebook into Meta, then betting on the metaverse for the future of the company. The Sandbox game was also already positioned on the metaverse the same year.
It now allows users to buy
And resell virtual land and houses, which notably enabled the company to obtain a fundraising of $93 million. Not to mention Microsoft, which formalized the DX Leads Mesh for Teams platform a few months ago, the metaverse version of Microsoft Teams. If the metaverse is limited for many to the video game and social network sectors, the craze is indeed felt on the retail side. International giants like Nike or L’Oréal have already taken the plunge by investing in digital plots. On the e-commerce side, the Chinese giant Alibaba also intends to offer its marketplace. The idea would be to bring virtual experience closer to physical commerce. 70% of consumers who visited a virtual store ended up buying an item there.