Black Friday and the immediately following Cyber Monday are not only the most important sales days of the year for e-commerce, but they also herald Christmas sales. Black Friday originated in the United States and was started as a retail sales event with the aim of enticing consumers to purchase products. For many years, Black Friday actions have spread to the online world (including e-commerce) and are the busiest phase of the year for online shopping for consumers and merchants. For a little over ten years, Cyber Monday has been added to this and further reinforces the upsell effect at the end of the year.
November 25, 2022, the Friday after Thanksgiving, may still seem like a long way off, but far-sighted merchants are now starting to prepare for better sales this winter.
Find your customers where they are
Black Friday and the end of year sales are above all the desire to find a good deal! Often, online shoppers already have a desired product in mind and are just waiting for the perfect offer. That’s why, especially on Black Friday and just before Christmas, millions of bargain hunters flock to price comparison platforms like idealo.
However, online shoppers do not just UK Email List search for their products on websites. When it’s time to go – for example on the way to work or comfortably seated on the sofa – many users also use apps to compare prices.
Good preparation is essential
Of course, you shouldn’t jump into the Black Friday season unprepared. To be able to offer your customers a perfect shopping experience, you need to start developing an attractive strategy in time. Along with the pricing strategy, you also need to come up with a proper marketing strategy. What communication channels do you want to use? Prepare the corresponding measures in time. Secondly, you should optimize your customer service while strengthening it in order to be able to respond to emerging demand. Of course, you also need to prepare your online store for the shopping event of the year. To do this, check the functionality of your website and optimize it if necessary. Make sure that your online store does not overload users.
