This general reduction in the number of ads to be print on screen, less spaces, generates a direct impact on the way companies seek to work their sponsor campaigns within Google Ads, as competition for certain keywords increases, and a lot. We know that it is not enough to appear on Google , you must always seek to be among the first positions to attract users’ attention and increase conversions to your page. Looking at the user’s side, these changes are highly beneficial, since the visual pollution of the page is less and he will be able to find what he is looking for much more easily the ads that are more relevant and with higher quality for his search.
On the other hand when
We think about the advertiser, the CPC, Cost per Click, of certain keywords, where the competition was already greater, increases, which can mainly Panama Email List harm the campaigns of small and medium advertisers. working on optimizing keywords, ads, targeting and the campaign as a whole will be more important than ever to generate more leads at lower costs. Always remembering that the Google ad is the gateway to the lead, but that it should also be invest in Landing Pages , quality content, responsive sites and several other strategies to maximize conversion. Ad indicator color A change that may seem simple, but that has a big impact for advertisers.
Was the change of the tag color that differentiates
The organic result from the ads sponsor by the platform. The difference between an ad and an organic search result is an Ad tag . Before, it appeare in yellow, highlighting to the user that it was sponsore advertising. Now, Google has change the tag DX Leads color to green, making the ads look more like an organic result. That way, those people who don’t click on advertisements but are inattentive can be taken to your page. This small and simple change was able to increase the clicks receive by campaigns and, consequently, their conversions. price extension The purpose of price extensions is to demonstrate to users the values of certain products or services even before the person clicks on the ad, catching their attention.