Allowing brands to sell their products on platforms and to make themselves known there is a real lever for growth . This strategy is all the more interesting in that it is also beneficial to the companies themselves. Everyone is therefore a winner. LinkedIn also wants to take advantage of this craze for e-commerce , by offering brands to post ads on its platform . How Facebook or Instagram did it before, LinkedIn provides companies in its LinkedIn Ads network , a tool for creating advertising campaigns . Why use LinkedIn Ads to boost awareness of your online store? A specific target: professionals For companies operating in the B2B industry, their presence on LinkedIn is essential.
It is indeed the way to be noticed
To get closer and to exchange with the major decision-makers in their sector of activity . Unlike other platforms that primarily target individuals, and therefore appeal to brands working in B2C, LinkedIn is a network of professionals . This professional target has the essential advantage of favoring qualitative relationships . If you determine the contours El Salvador Email List of the audience for your campaign, you should therefore be able to generate constructive exchanges. Traditional targeting: based on criteria To identify your target, nothing could be simpler. The platform offers a set of criteria that allow you to place yourself as close as possible to the typical portrait of your persona. A variety of advertisements For your LinkedIn Ads advertising campaign.
You will have the choice between several types
Of content which can of course be combined: text, image, video. You will therefore have the possibility of creating dynamic advertisements. Formats such as DX Leads Sponsored InMail are also interesting. An excellent conversion rate As a professional, you can’t miss a LinkedIn Ads campaign. B2B specialists say so themselves. Nearly 89% of them use the platform and are satisfied with it. The conversion rate on LinkedIn Ads is indeed estimated at 6.1%. LinkedIn Ads and e-commerce: what strategy to adopt for your advertising campaigns? The type of content When creating an ad campaign, you need to think about what type of content is best for you . With LinkedIn Ads . sponsored content Operation: Whether you want to generate engagement or increase the number of subscribers to your profile, the process is simple.
