Of your content (videos, images, carousel, special event content) in their newsfeed. Benefits : low risk of failure; greater range; simple and fast. Sponsored messaging Operation: You deliver native ads directly to the inbox. Your target therefore receives announcements in the form of messages or also in the form of conversation announcements. Benefits : more personal than other types of content; more engaging. Text ads Ads appear at the top of the feed or are located in the right panel. The text ad consists of: a title; of an image; of a short advertising copy. Note that you are limited in space.
Dynamic ads Operation
Only available on your computer, these ads are of three types : company-related ads: Follows; content announcements; Spotlight ads. The advantage: Dynamic ads are best if you want to drive traffic to your online store. How do I use content suggestions? In marketing, the success of an advertising campaign lies not only in the form of the content, but also in the Georgia Email List quality of the message conveyed, at the right time, to the right target . To help you make the right choices, LinkedIn offers an interesting feature: content suggestion . This tool guides you to optimize your choice of content to broadcast. In particular, it suggests that you share certain articles on your page. These suggestions give you clarity on what your target audience finds engaging.
To use this content suggestion feature
Go to the tab of the same name located in the DX Leads administration center of your page. Defining your goals Facebook had initiated advertising with objectives . LinkedIn follows this logic. The platform presents you with a choice of 7 objectives : notoriety ; video views; website visits; website conversions; commitment ; Jobseeker ; lead generation. When you make your selection , the LinkedIn algorithm tells you : how to advertise your ad; who to distribute it to. Each objective is associated with: a bidding strategy; a specific ad format. The creation of LinkedIn campaigns does not replace a Google Ads advertising campaign . If you do not want to take on the work involved in these two marketing strategies, you can entrust the management of your Google Ads campaigns to a specialized agency.