You don’t know what’s competing for your audience’s attention while consuming your content. There’s also no way to know if he’s going to act on your goals —unless you ask! A well-placed Call To Action CTA) in your content reinforces what you expect your audience to do after consuming it. CTAs that give objective commands — according to each stage of awareness — can achieve up to 202% more conversions compared to content without any kind of call. Have you thought?! It may seem silly, but one of the reasons your business isn’t selling may be the lack of an obvious request about.
What you’d like people to do during
After consuming your content. Tip What are CTAs and how do I choose the ideal one for my website? 5. You are not qualifying leads correctly Ever heard of Lead Scoring ? It’s a score to identify which leads are hotter or colder in relation to what the brand UAE Email List wants them to do. When the lead is “quality”, he is warmer open to deepening a relationship with the company and buying from it , demonstrating this through multiple visits to the website or blog , downloading materials, sending messages, etc. A cold lead, on the other hand, is just the opposite no matter how hard you try, he doesn’t engage at all — and, therefore, is further away from the purchase .
Knowing how to qualify leads directly impacts
Sales growth because, without identifying who is who in the contact base, you end up singing to the wrong audience . Complete guide to converting your leads DX Leads and optimizing your sales 6. You’re Missing the Raises Make no mistake even if the sales funnel is a step by step with a top, middle and bottom, your lead can show interest in closing a deal at any time. This is when we say the lead has “raised his hand”—he gives permission to the marketing team to direct him to the sales team because he believes the brand will be a perfect match. Keeping an eye on the raises is crucial to not stop selling to those who want to buy — and who, with Inbound Marketing , will buy more often.