Your newsletters will have a better opening rate which will encourage impulse purchases. You will notice a decrease in the number of unsubscribes from the newsletter. And thanks to personalized offers, the loyalty of your customers will increase. 4.Control your business information from one place The information of all your customers and prospects will also be listed in one place. You will also find the history of all their orders there. These different data will allow you to make marketing decisions and implement them. 5. Communicate in a personalized way Several features are available with Hubspot so that you can adopt personalized communication.
For example when a customer abandons
His cart you receive a notification. It is then necessary that you relaunch it by sending an e-mail where the customer will feel valued. You can also create and send different offers based on the customer’s profile. This strategy allows you to individualize Chile Email List your exchanges and show them that you have understood what they are interested in. 6. Customer traceability You will be able to be aware of where your client or prospect comes from and the pages consulted. Also, if he consulted emails, which ones and if he clicked on a button (Call To Action) in particular. It will allow you to have a global view of all interactions so that you can prepare automated scenarios. You will be able to follow your customer from lead generation to the act of purchase.
Know where the customer is in the buying journey
Within Hubspot, the buying journey is divided into four parts in the following order: Unknowns : this step has the following objectives: attracting traffic to the DX Leads website, converting leads and nurturing leads. Prospects : the goals for the prospect category are: development of the customer relationship, knowing more about prospects, being responsive and informing prospects to turn them into customers. Customers : The goals for customers and promoters are similar. Indeed, the goal of the buying journey is to take the customer to another stage until he becomes a promoter. Here, the goals are to obtain customer reviews and provide quality service. Promoters: the main objective will be to maintain this relationship with the promoters by interacting with them. their customer experience and purchase journey. 8.Manage transactions.